What’s better than celebrating the State of Israel turning 70? Celebrating the State of Israel turning 70 AND humiliating the BDS Campaign, the global movement to delegitimize Israel, at the same time! Thanks to the founder of Pride of Israel, Alexander Rubinchik, that’s exactly what happened.

Rubinchik, a Soviet born Israeli Jew with an MBA from Brandeis University, had a vision to combine the beauty of timeless luxury watch pieces with Israeli patriotism. And who would be the perfect partner for his amazing vision? None other than the world’s most renown and luxurious watch maker, Hublot. Known as the Bentley of watches (regarded in many circles superior to Cartier, Rolex, and Patek Phillipe), Hublot is owned by the $500 BILLION massive international retail luxury conglomerate LVMH that boasts ownership of Louis Vuitton, Dior, Belvedere Vodka, and SEPHORA.

With the support of LVMH, Hublot and Rubinchik worked side by side to bring his dream to fruition and 70 limited edition Hublot Titanium Blue Israel watches were designed and produced.

These one of a kind 45mm masterpieces have a blue alligator leather strap (with rubber on the other end for maximum comfort), polished titanium screws, rhodium Hebrew appliqués, sapphire glass with anti-reflective treatment, and are water resistant up to 5 ATM. Every watch also comes with a Hublot Certificate of Authenticity signed by the Godfather of the Watch World, Jean-Claude Biver.

Approximately 75% of the limited edition Titanium watches have now been sold and 26 (can you guess why the number 26?) more watches, this time a gold version, are now pre-selling with production slated to begin end of 2018.

Rubinchik didn’t just stop at design and delivery, he also added a heart warming philanthropic component. Depending on the particular watch style ordered, 10-20% of proceeds will go to the Philadelphia Chabad or a Scholarship Fund enabling an IDF soldier to study at Rubinchik’s alma mater, Brandeis University.

And ladies, don’t fret. A 38mm female version is in process that includes a titanium face encrusted with diamonds, so start prepping your significant others as these once in a lifetime limited edition beauties will go FAST!

For all inquiries, please email Alexander Rubinchik at alexander@prideisrael.com and as always, #AmIsraelChai.